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Pretty easy course overall but a bit dry at times. Course content was interesting with the syllabus talking about issues like how to fix the cold start problem and the chicken and egg problem. Also talked about crossing the chasm and other network effects. Really the course is theoretical with AI assignments for application to apply those theories in cool ways like using Claude and GPT to generate ads and run simulations. If you’re in upper year and looking for a laid back but cool course take this.

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— Business Administration (BBA) + Computer Science (BCS), University of Waterloo student, taught by Tripat Gill

BU 479

High Tech Marketing

This course examines the process whereby high-tech firms market their products and services. It discusses the nature of technology adoption and diffusion, the relevant theoretical concepts involved and the ways and means for high-tech firms to compete successfully. The marketing tools and decision models adopted by high-tech firms and the factors contributing to their marketing success and failures are discussed. Prerequisites: BU362. Exclusions: BU492g.

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Prerequisites

BU 362 (Min. Grade D-)

Leads To

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Restrictions

Must be enrolled in one of the following Levels:Undergraduate (UG)

Schedule